All American Diwali

At SAEF, we aspire to mainstream Diwali by bringing to light key Indian traditions through universal American values. For the first time in history, the iconic WORLD TRADE CENTER came alive with specially curated Diwali animation and a spectacular fireworks display over the Hudson to celebrate the festival of lights. A new American tradition was born on Nov 3rd 2021-one which we promise to be an annual occurrence henceforth. Visit AllAmericanDiwali.org for more info

Transcending from darkness to light is a universal aspiration for all humanity!

At SAEF, we aspire to mainstream Diwali by bringing to light key Indian traditions through universal American values.

It’s time for the #AllAmericanDiwali

3 NIGHTS OF #AllAmericanDiwali IN NYC

#AllAmericanDiwali DIGITAL MURAL ON THE WTC PODIUM

The World Trade Center is the epitome of the American ethos.

THEME OF ‘DARKNESS TO LIGHT’

Custom made, culturally sensitive animated murals will be broadcast on the ICONIC multistoried platform of the WTC Podium. Tens of thousands of tourists and locals flock by everyday. The animation is meant to provide pride of ownership for our community while normalizing Indian imagery during the #AllAmericanDiwali.

#AllAmericanDiwali FIREWORKS

Since July 4, 1777, fireworks have defined United States’ Independence Day. Our aim is to empower Indian Americans celebrating a millennia old holiday with an American pastime.

FALL FIREWORKS SYNONYMOUS WITH DIWALI

Continue the American Tradition of watching fireworks over the Hudson River by embracing it with the Indian Festival of Diwali. This will inspire conversations led by Indian Americans regarding Diwali with our neighbors, colleagues, and friends of different backgrounds across the United States.